The franchise came to Disney in 2001 as part of the purchase from Saban and Fox of what is now the ABC Family cable channel. At first, Disney had high hopes for the characters, exploring additional licensing and even a feature film. But focus group research soured Disney on them. Mothers, the research showed, disliked the violence — particularly the hand-to-hand combat — that is part of the franchise’s DNA. Ultimately, Disney decided not to brand the Power Rangers characters as Disney products, which made the franchise something of a black sheep at the company.
Thursday, May 13, 2010
See ya later, power rangers....
Looks like the Power Rangers will be heading to another certain entertainment / theme park operator soon. I must say, I never really got the Power Rangers being a part of the Disney family anyway. Oh well...
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